Who is Soap So Co.?
Soap So Co. is a love letter to self-expression - in all its bold, messy, tender, and ever-changing forms. We believe in making space for the full spectrum of you: soft and sassy, calm and chaotic, grounded and free. There’s no one right way to care for yourself - just moments that feel good, even for a minute.
Bathing should be joyful, and personal care should be personal. Whatever your ritual looks like, it should feel like YOU. We value play over perfection, expression over expectation, joy over judgment, and self-care that doesn’t whisper or gatekeep.
We’re here for your quiet mornings, your wild nights, and everything in between - because ritual should have range: colourful, mood-shifting, and always real. If you’re wondering if this space is for you, it’s for the weirdos, the wild ones, the tender hearts, the misfits, the magic-makers, and the forever becoming.
Come as you are. Stay for the glow.
Soap So Co. - for every side of you that deserves to feel good.